The smell of Vegemite in melbourne has been declared an important heritage value.

The smell of Vegemite in melbourne has been declared an important heritage value.

A distinctive smell emanating from a Port Melbourne factory has been recognized as having important cultural value.

The Vegemite factory in Fishermans Bend, which has been producing this traditional product since the 1920s, is being recognized by the city of Melbourne as an important heritage site.

National Trust of Australia (Victoria) defense chief Felicity Watson says the National Trust lobbied for the smell to be recognized in the declaration of the factory’s importance.

The council did not actually declare the smell “significant” as this could undermine development plans, but the smell will be mentioned in the site’s heritage review.

“It’s going to be recorded as part of the history of the site in the City of Melbourne’s heritage review,” Ms Watson said.

“We hope that the smell can be recognised somehow as part of the future development of the site.”


What is Vegemite?

Vegemite is an Australian food spread consisting of a thick, dark brown paste made from leftover brewer’s yeast extract with various vegetable additives and seasonings.
Most Australians love it, making it iconic Australian food. It was developed by Cyril Callister in Melbourne, Victoria in 1922The smell of Vegemite in melbourne has been declared an important heritage value.The smell of Vegemite in melbourne has been declared an important heritage value.