Keith Hufnagel, legendary skater and founder of HUF Worldwide, dies

Keith Hufnagel, skate legend and founder of the skate shop and brand Huf Worldwide, passed away.

The company confirmed its demise on social media today. In his post, Huf revealed that Hufnagel had been battling brain cancer for more than two years.

Embed from Instagram: @hufworldwide

“Keith was not just the‘ HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could, ”wrote the company in an Instagram post. “Keith paved the way for us all – as a respected professional skater, store owner, brand founder, shoe and clothing designer, creative director, and industry leader. He showed us how to do it and how to do it right. Keith loved skateboarding and the culture around him.

He did things his way and for the right reasons. He inspired many of us around the world. But most of all, Keith loved and supported the people around him. He would do anything for his friends, family, and children. He passionately wanted others to succeed. And we all loved him for that. Keith’s legacy will live on at the HUF. Today, tomorrow, and forever. “

Hufnagel was very popular in the world of skateboarding, tennis, and streetwear, and people are turning to social media to mourn his death and thank the legend.

Hufnagel opened his first store in San Francisco in 2002, selling streetwear and sneakers from brands linked to the skate culture. Years later, Hufnagel would stop selling other brands and occupy the shelves with Huf brand clothing. Today, there are Huf stores around the world in major cities, including Brooklyn, NY, Los Angeles, Dallas, Tokyo, and several others.